ROI Positive Digital Marketing Campaigns

Online advertising doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you are monitoring performance closely.

You can pause or modify campaigns at any point too so if we find a particular campaign is going over budget, there’s always the option to stop, review and modify the strategy.

Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers. A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.

Result-oriented or performance marketing is a digital marketing strategy that’s driven by results. However, unlike other forms of marketing, you only pay for marketing performance after an action is completed, like getting a sale, lead or click. It’s ideal for companies that are looking to reach their audience at scale.

While Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow, Performance marketing extends your advertising reach. It also helps diversify your revenue stream and is trackable and measurable.

Your budget will vary depending on whether you are just starting out without any historical data or already have some data from previous marketing campaigns or websites.

If you are just starting out, depending on your industry, a good starting budget to test the waters is between $150 – $500 (approx. Rs 10,000 and Rs 40,000)

We have delivered successful campaigns on Google, YouTube, Facebook (Meta), Instagram, LinkedIn, Quora and Bing.

An ROI positive campaign at the core is a marketing campaign with the least wastage or leaks in the marketing funnel. In addition to running cost-effective campaigns, we regularly optimize the landing pages, creatives and even the checkout pages to identify and plug any leak in the marketing funnel.

In addition to simple excel documents which give you a broad overview, we create and share real-time dashboards with our clients where they can easily understand the return on their ad spend and other metrics that matter to them.

An ideal digital marketing agency not only runs high-performance digital campaigns, but also become a client’s partner in their growth journey. They study and analyse the client’s market, buyer persona, buyer journey, and fast and productive touchpoints including landing pages, email and messaging strategy.

All this homework helps the agency target the right kind of audience with a relevant message at the right time, thereby creating revenue for their clients for every dollar spent.