Every engagement starts with an honest scope and ends with work done. Here is exactly how we scope, invoice, and deliver — across every type of work we do.
Select an engagement type. Scroll through every step — from first contact to final handover.
Agency engagements follow the same steps. Your client relationship stays yours — we work under your brand and never contact your client directly. How we work with agencies →
Flows shown are representative. Actual steps may vary depending on project type, scope, and complexity.
You reach out via the contact form or a referral introduction.
We ask about your current stack, expected load, and what needs to be managed on an ongoing basis.
You share your requirements — infrastructure type, traffic patterns, and any constraints we need to know upfront.
We send a written proposal covering server spec, setup detail, and the monthly management fee. No ambiguity in what you are getting.
You review the scope and give written sign-off. This is the reference point for everything that follows.
Full upfront invoice issued. Infrastructure setup and ongoing management begin only after payment clears.
Payment received. Server ordering and provisioning begin immediately.
Built to spec: OS hardened, firewall configured, SSH key authentication only. No default credentials left in place.
Stack installed, services running, monitoring and alerting in place. We test before we hand over.
You receive SSH access, API keys, panel login, and a full handover document. You are the owner from this point.
You reach out via the contact form or a referral introduction.
We ask what you are building, who it is for, and what success looks like for this project.
You share existing assets, technical constraints, brand direction, and any hard deadlines we need to plan around.
We send a detailed proposal: deliverables, timeline, and total cost. This is the document everything gets measured against.
You review the scope and sign off in writing. This locked document is the reference for the entire project.
First invoice raised. The project is scheduled and the team assigned once this payment clears.
50% received. We confirm the start date and set up your project channel for direct communication throughout.
We build to the agreed scope. You have a direct line to the people doing the work throughout — no account managers in the way.
We share the milestone build for your review. Second invoice (30% of total) is raised at this point.
You sign off on the milestone and clear the second invoice. Work on the final phase begins immediately.
We share the completed build, incorporate your feedback, and raise the final invoice (20% of total).
Final payment received. Assets are packaged and prepared for handover.
Source code, credentials, documentation, and all third-party access delivered in full. Nothing withheld.
You reach out via the contact form or a referral introduction.
We ask about your site, current rankings, competitors, and the audience you are trying to reach.
You share access to Search Console, Analytics, and any content goals or editorial restrictions we need to know.
We outline the monthly deliverables and state the minimum commitment period upfront. No surprises mid-engagement.
You review the scope and confirm the engagement in writing. This is the baseline everything gets measured against.
Initial invoice raised. Work begins once this clears.
First month received. We run the initial technical audit and build the keyword and content plan.
Technical fixes, on-page optimisation, and content work begin in month one. The foundation gets set before anything else.
SEO, AEO, and content work continues against the agreed monthly plan. You can see what is being worked on at any point.
Next month’s invoice is raised approximately five days before the current month closes. This keeps the engagement running without gaps.
Payment within 3–5 days keeps the work uninterrupted. Late payment pauses the engagement until it clears.
Sent on the 2nd or 3rd: ranking movement, content published, what changed and why, and the plan for the coming month.
We take on a small number of projects at a time so that the project lead who scopes your work owns it through to delivery. We choose based on fit — whether we can do the work justice — not on budget or company size. If we can't help, we'll say so clearly and, where possible, point you in a better direction.
Yes. There's no minimum budget and no preference for large clients. If the brief is clear and the fit is right, we'll take it on regardless of company size or stage. Some of our most satisfying work has been with early-stage teams who knew exactly what they wanted to build.
Yes. We work with clients and agencies across 12 countries — including the US, UK, Canada, UAE, and Australia. All engagements are managed remotely with no requirement for in-person meetings at any stage. We invoice in INR and USD as standard, with other currencies available for larger engagements.
Fill in the contact form at /contact/ with a brief description of what you need. One of our project leads reads every submission personally and will get back to you within 24 hours — usually sooner. There's no sales team, no discovery call checklist, and no pitch deck. Just a direct conversation about your project.
A conversation first, then a scoped proposal with a clear timeline and fixed fee. Once approved and the first payment is made, work begins. You'll have a direct line to the person building throughout — no account managers, no status decks. Delivery, review, feedback, and handover — all with the same people from day one.
Yes. Infrastructure, development, SEO, and marketing running in parallel for the same client is a common setup. Each service is scoped and invoiced independently — you won't find them bundled together or cross-subsidised. On your side, there's still one point of contact throughout, regardless of how many disciplines are active.
All communication — proposals, briefs, business details, and anything shared during an engagement — is treated as confidential regardless of whether an NDA is in place. The difference an NDA makes is on the project itself: without one, we may feature completed work in our portfolio and add a site credit. With one, we don't. If keeping your project off our portfolio matters to you, an NDA is the mechanism for that. Our standard template is at /nda/ — or send your own. Agreement by email is sufficient.
Work starts when payment clears — not before. This applies to every engagement type: infrastructure is billed upfront in full, projects are split 50% / 30% / 20% across three phases, and SEO retainers are billed monthly in advance. It protects both sides: you get a clear, agreed scope before paying, and we can dedicate complete attention to your work without chasing invoices mid-delivery.
We don't do staff augmentation, hourly freelance engagements, or support-only contracts without a broader engagement. If you're looking for a developer to embed in your team on a day rate, or a one-off hour of consulting with no project attached, we're not the right fit. We take on projects and ongoing engagements where we own the outcome — not time-for-money arrangements where the scope is open-ended by design.
Tell us what you are building. We will scope it honestly — no pitch, no obligation until the scope is agreed and you are ready.
NDA AVAILABLE · NO SALES TEAM · YOU SPEAK TO THE PROJECT LEAD
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