Performance Marketing — 05

Every channel has to justify itself.

Paid search, paid social, and B2B advertising managed for return. With attribution built properly from day one — so you know exactly what’s working before you scale it.

campaign-overview — 3 active channels  LIVE
Channel Weekly ROAS Status
GAGoogle Ads
$3,200
4.8×
LIVE
IGMeta
$1,400
3.6×
LIVE
LILinkedIn
$800
2.9×
LIVE
Blended ROAS
4.2×
↑ from 2.8× (90 days)
What we actually do

Spend has to earn its place. Every channel, every week.

Every channel we manage starts with proper attribution — so you know what’s actually working before we recommend spending more on it.

Google Ads Management
Search, Display, Shopping, Performance Max. Keyword strategy, bid management, negative lists, audience layers.
Meta Ads Management
Facebook and Instagram campaigns. Creative strategy, audience building, lookalikes, retargeting, campaign structure.
LinkedIn Ads
B2B-specific paid social. Sponsored content, lead gen forms, audience targeting by role, industry, and company size.
Retargeting & Audience Strategy
Cross-channel retargeting, custom audience segmentation, funnel-stage messaging. Built around real purchase intent signals.
Landing Page Optimisation (CRO)
Conversion rate optimisation for paid traffic. A/B testing, UX improvements, form optimisation. Spend less to convert the same volume.
Analytics & Attribution Setup
GA4 implementation, UTM frameworks, conversion tracking, server-side tagging. Accurate data before any spend decisions are made.
Account Audits & Takeovers
Forensic audit of existing ad accounts. Wasted spend identified, structure improved, handed back — or managed ongoing.
Creative Strategy & Ad Copy
Ad creative direction, copywriting, and testing frameworks. Headlines, hooks, and visual briefs built around the funnel stage, not just the brief.
Attribution, untangled

One sale. Three ways of looking at it.

Every customer touches your brand more than once before they buy. The model you use to credit those touches changes which channels look like winners — and where your budget goes next.

attribution.teamorq — sale #INV-2057 · $5,000 SAMPLE · 5 TOUCHES
A. · THE CUSTOMER’S JOURNEY 18 days · 5 touches · sale on day 18
DAY 01 GA Google Ads Saw a sponsored result
DAY 05 IG Instagram Retargeted display
DAY 10 OG Organic Found a blog post
DAY 14 EM Email Newsletter click
DAY 18 DR Direct Typed URL · bought
B. · ATTRIBUTION MODEL · DATA-DRIVEN PICK ONE TO REASSIGN THE $5,000
C. · WHERE THE $5,000 GOES PER CHANNEL
GAGoogle Ads
$0
IGInstagram Ads
$0
OGOrganic Search
$0
EMEmail
$0
DRDirect
$0
The real picture: Google Ads and Organic Search did most of the work. Direct got 10— it was just the final step.
Sale value
$5,000
How we approach it

No spend until the tracking is right.

Four stages. The same team throughout — from the audit call to the monthly report.

01
Audit
We review before we touch.

Forensic review of any existing ad accounts. Wasted budget identified, structure assessed, baseline established before any changes are made.

02
Setup
We build the data layer first.

Conversion tracking, GA4, UTM framework, server-side tagging where needed. No spend decisions until the attribution is clean and verified.

03
Launch
We run it. Weekly passes, not monthly glances.

Campaigns go live with weekly optimisation. A/B testing on creative and landing pages. Budget follows data, not gut feel.

04
Scale
We report on outcomes, not metrics.

Monthly reporting tied to revenue, ROAS, and CPL — not impressions and clicks. Double down on what works. Cut what doesn’t.

Case studies

Performance Marketing in practice.

See all Performance Marketing case studies →

Performance Marketing at teamORQ is delivered primarily through agency partnerships — all client details are withheld by default.

$500k+
Monthly campaign spend managed
NDA · Scientific Research Global

Revenue driven from local search engines across international markets — Bing, Baidu, Yandex, Naver, and Yahoo Japan. 6× ROAS from non-brand campaigns at scale, in markets competitors had ignored.

$400k
Revenue in Q1 of country launch
NDA · Enterprise Document Solutions USA

Go-to-market for an enterprise product entering a new country. Multi-channel launch across Meta, LinkedIn, Google and email — 40% of the full-year revenue target closed in Q1 alone.

50%
Sales qualified lead ratio
NDA · Real Estate UAE

Qualified lead generation in the competitive Dubai off-plan market. Buyer persona testing and multi-channel attribution on a custom property CRM — identifying what was actually closing deals.

What you get

Concrete deliverables. Not vague promises.

Every performance engagement produces tangible, documented outputs — not just running campaigns.

  • Full account audit before any spend changes — with a written findings report
  • Attribution framework — GA4, UTM structure, conversion events, server-side tagging where needed
  • Ongoing campaign management with weekly optimisation passes across all active channels
  • Monthly report tied to business outcomes — revenue, ROAS, CPL — not vanity metrics
  • CRO recommendations for landing pages receiving paid traffic
Who this is for

Not every business. The right ones.

01
Businesses spending on ads without clear ROAS visibility

eCommerce brands running Google Shopping or Meta who can’t say with confidence what’s actually driving revenue — and what isn’t. We start with an audit, not assumptions.

02
Businesses that need structured B2B paid campaigns

Companies wanting to run LinkedIn, Google, and paid social properly — with audience strategy and clean tracking, not just boosted posts and finger-in-the-air budgets.

03
Businesses that inherited an underperforming account

Companies with existing ad accounts they suspect are wasting budget. We do a forensic review, identify what’s broken, and fix it before committing more spend.

Hundreds of thousands of dollars in ad spend across the years, and they’ve delivered every single time. That consistency is rarer than it sounds.

Shri Pandey — Director, Centibell Lighting
FAQ

Common questions

See all FAQs →

Primarily paid search (Google, Bing) and paid social (Meta, LinkedIn, and others depending on where your audience is). We recommend channels based on your product and where your customers actually are — not on where it's easiest to spend a budget.

Ad copy and creative direction, yes. For more involved visual production, we work with our design partners or alongside your creative team. The best-performing ads are rarely the most visually complex — we focus on message-market fit before production value.

Yes. We can own the accounts entirely or work as a strategic layer alongside your team. Either way, we'll set up the account structure, tracking, and reporting correctly from the start so there's always a clean handover if the arrangement changes.

Yes — we require a minimum monthly ad spend of ₹2,00,000/month (~$2,400/month). Below that threshold, the data signal isn't sufficient to optimise meaningfully, and the economics don't work for either side. If your current budget is below that, we'd recommend building toward it before starting a managed campaign.

You do. We operate under your ad accounts — not ours. All campaigns, creatives, audience data, and historical performance sit in accounts you own and can access at any time. If you ever move to another agency or in-house team, you take everything with you.

ROAS (return on ad spend) for e-commerce and product businesses. Cost per qualified lead and pipeline contribution for B2B and lead generation. We define the right metrics at the start of every engagement and report against those — not impressions or reach numbers that don't connect to business outcomes.

Monthly reports as standard, with dashboard access for clients who want to check in more frequently. We report on what matters to your business — ROAS, CPA, pipeline contribution, revenue — not vanity metrics like impressions and reach. We also flag what's not working rather than burying it in charts.

We work on a percentage-of-spend model — our management fee is calculated as a percentage of your total monthly ad spend. We only take on campaigns with a minimum ad spend of ₹2,00,000/month (~$2,400/month). Below that threshold, the data signal isn't sufficient to optimise meaningfully, and the economics don't work for either side. The exact percentage is agreed during scoping based on channels, complexity, and scope.

Know what’s working before you spend more.

We start with an audit. We fix the attribution. Then we run it — with weekly passes and monthly reporting tied to actual business outcomes.

NDA-AVAILABLE  ·  NO SALES TEAM  ·  YOU SPEAK TO THE PROJECT LEAD

Start a conversation  →
CAMPAIGN-SETUP · AUDIT COMPLETE STATUS · IN PROGRESS
Tracking pixels verified
Conversion events mapped
Audience segments built
Campaigns live across 3 channels
Weekly optimisation pass · in progress