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Performance Marketing — 05

Every channel has to
justify itself.

Google, Meta, LinkedIn — managed end-to-end. We own the strategy, the creative, and the numbers. You see the return.

performance — active campaigns CLIENT · VANTAGE
4.2×
Blended ROAS ↑ from 2.8× · 90 days
Channel Breakdown
Channel Weekly ROAS Status
GAGoogle Ads $3,200 4.8× Live
IGMeta $1,400 3.6× Live
LILinkedIn $800 2.9× Live
Total weekly spend $5,400
What we actually do

Spend has to earn its place. Every channel, every week.

Every channel we manage starts with proper attribution — so you know what’s actually working before we recommend spending more on it.

Google Ads Management Search, Shopping, and Performance Max, run tight.

We run Google Ads to spend against real intent, not just keywords — structured so budget follows the searches most likely to convert. Worked weekly, not left on autopilot to drift into wasted clicks.

IncludesSearchDisplayShoppingPerformance MaxBid management
Meta Ads Management Facebook and Instagram campaigns that convert.

On Facebook and Instagram the creative is the targeting — so we build campaigns around the audiences and angles that earn attention in a crowded feed. Tested continuously, and scaled only when the numbers prove out.

IncludesFacebookInstagramLookalikesRetargetingCreative strategy
LinkedIn Ads B2B paid social, targeted by role and industry.

B2B clicks are expensive and easy to waste — so we target LinkedIn by who people actually are: role, seniority, company. The offer is built to be worth a senior buyer’s time, not just an impression.

IncludesSponsored contentLead gen formsRole targetingIndustry targeting
Retargeting & Audience Strategy Reach the right people at the right funnel stage.

A first visit rarely converts — the return is in the follow-up. We segment audiences by where they are in the journey and message each stage differently, so spend chases genuine intent, not the same ad shown to everyone.

IncludesCross-channel retargetingAudience segmentationFunnel-stage messagingIntent signals
Landing Page Optimisation (CRO) Convert more of the traffic you already pay for.

You’ve already paid for the click — the question is whether the page earns the conversion. We test and rebuild landing pages so more of your existing traffic turns into customers, lowering what each acquisition actually costs.

IncludesA/B testingUX improvementsForm optimisationConversion tracking
Analytics & Attribution Setup Accurate data before any spend decisions.

Every spend decision is only as good as the data behind it. We set up tracking and attribution properly — clean, server-side, and trustworthy — so you know which campaigns truly drive revenue before you scale them, not after.

IncludesGA4UTM frameworksConversion trackingServer-side tagging
Account Audits & Takeovers Find the wasted spend, fix the structure.

Inherited an account that’s quietly burning budget? We run a forensic audit, surface the waste and the missed structure, and either hand it back fixed or run it ongoing. Either way, you see exactly what was wrong.

IncludesForensic auditWasted-spend analysisRestructureOngoing management
Creative Strategy & Ad Copy Hooks and copy built around the funnel stage.

Most ads fail at the hook, not the targeting. We build creative and copy around the funnel stage — what someone needs to hear at that moment — then test variants so the winners are decided by results, not opinions.

IncludesCreative directionCopywritingHeadlines & hooksTesting frameworks
Attribution, untangled

One sale. Three ways of looking at it.

Every customer touches your brand more than once before they buy. The model you use to credit those touches changes which channels look like winners — and where your budget goes next.

attribution.teamorq — sale #INV-2057 · $5,000 SAMPLE · 5 TOUCHES
A. · THE CUSTOMER’S JOURNEY 18 days · 5 touches · sale on day 18
DAY 01 GA Google Ads Saw a sponsored result
DAY 05 IG Instagram Retargeted display
DAY 10 OG Organic Found a blog post
DAY 14 EM Email Newsletter click
DAY 18 DR Direct Typed URL · bought
B. · ATTRIBUTION MODEL · DATA-DRIVEN PICK ONE TO REASSIGN THE $5,000
C. · WHERE THE $5,000 GOES PER CHANNEL
GAGoogle Ads
$0
IGInstagram Ads
$0
OGOrganic Search
$0
EMEmail
$0
DRDirect
$0
The real picture: Google Ads and Organic Search did most of the work. Direct got 10— it was just the final step.
Sale value
$5,000
How we approach it

No spend until the tracking is right.

Four stages. The same team throughout — from the audit call to the monthly report.

01
Audit
We review before we touch.

Forensic review of any existing ad accounts. Wasted budget identified, structure assessed, baseline established before any changes are made.

02
Setup
We build the data layer first.

Conversion tracking, GA4, UTM framework, server-side tagging where needed. No spend decisions until the attribution is clean and verified.

03
Launch
We run it. Weekly passes, not monthly glances.

Campaigns go live with weekly optimisation. A/B testing on creative and landing pages. Budget follows data, not gut feel.

04
Scale
We report on outcomes, not metrics.

Monthly reporting tied to revenue, ROAS, and CPL — not impressions and clicks. Double down on what works. Cut what doesn’t.

Case studies

Performance Marketing in practice.

See all Performance Marketing case studies →

Performance Marketing at teamORQ is delivered primarily through agency partnerships — all client details are withheld by default.

$500k+
Monthly campaign spend managed
NDA · Scientific Research Global

Revenue driven from local search engines across international markets — Bing, Baidu, Yandex, Naver, and Yahoo Japan. 6× ROAS from non-brand campaigns at scale, in markets competitors had ignored.

$400k
Revenue in Q1 of country launch
NDA · Enterprise Document Solutions USA

Go-to-market for an enterprise product entering a new country. Multi-channel launch across Meta, LinkedIn, Google and email — 40% of the full-year revenue target closed in Q1 alone.

50%
Sales qualified lead ratio
NDA · Real Estate UAE

Qualified lead generation in the competitive Dubai off-plan market. Buyer persona testing and multi-channel attribution on a custom property CRM — identifying what was actually closing deals.

What you get

Concrete deliverables. Not vague promises.

Every performance engagement produces tangible, documented outputs — not just running campaigns.

  • Full account audit before any spend changes — with a written findings report
  • Attribution framework — GA4, UTM structure, conversion events, server-side tagging where needed
  • Ongoing campaign management with weekly optimisation passes across all active channels
  • Monthly report tied to business outcomes — revenue, ROAS, CPL — not vanity metrics
  • CRO recommendations for landing pages receiving paid traffic
Who this is for

Not every business. The right ones.

01
Businesses spending on ads without clear ROAS visibility

eCommerce brands running Google Shopping or Meta who can’t say with confidence what’s actually driving revenue — and what isn’t. We start with an audit, not assumptions.

02
Businesses that need structured B2B paid campaigns

Companies wanting to run LinkedIn, Google, and paid social properly — with audience strategy and clean tracking, not just boosted posts and finger-in-the-air budgets.

03
Businesses that inherited an underperforming account

Companies with existing ad accounts they suspect are wasting budget. We do a forensic review, identify what’s broken, and fix it before committing more spend.

Hundreds of thousands of dollars in ad spend across the years, and they’ve delivered every single time. That consistency is rarer than it sounds.

Shri Pandey — Director, Centibell Lighting
FAQ

Common questions

See all FAQs →

Primarily paid search (Google, Bing) and paid social (Meta, LinkedIn, and others depending on where your audience is). We recommend channels based on your product and where your customers actually are — not on where it's easiest to spend a budget.

Ad copy and creative direction, yes. For more involved visual production, we work with our design partners or alongside your creative team. The best-performing ads are rarely the most visually complex — we focus on message-market fit before production value.

Yes. We can own the accounts entirely or work as a strategic layer alongside your team. Either way, we'll set up the account structure, tracking, and reporting correctly from the start so there's always a clean handover if the arrangement changes.

Yes — we require a minimum monthly ad spend of ₹2,00,000/month (~$2,400/month). Below that threshold, the data signal isn't sufficient to optimise meaningfully, and the economics don't work for either side. If your current budget is below that, we'd recommend building toward it before starting a managed campaign.

You do. We operate under your ad accounts — not ours. All campaigns, creatives, audience data, and historical performance sit in accounts you own and can access at any time. If you ever move to another agency or in-house team, you take everything with you.

ROAS (return on ad spend) for e-commerce and product businesses. Cost per qualified lead and pipeline contribution for B2B and lead generation. We define the right metrics at the start of every engagement and report against those — not impressions or reach numbers that don't connect to business outcomes.

Monthly reports as standard, with dashboard access for clients who want to check in more frequently. We report on what matters to your business — ROAS, CPA, pipeline contribution, revenue — not vanity metrics like impressions and reach. We also flag what's not working rather than burying it in charts.

We work on a percentage-of-spend model — our management fee is calculated as a percentage of your total monthly ad spend. We only take on campaigns with a minimum ad spend of ₹2,00,000/month (~$2,400/month). Below that threshold, the data signal isn't sufficient to optimise meaningfully, and the economics don't work for either side. The exact percentage is agreed during scoping based on channels, complexity, and scope.

Know what’s working before you spend more.

We start with an audit. We fix the attribution. Then we run it — with weekly passes and monthly reporting tied to actual business outcomes.

NDA-AVAILABLE  ·  NO SALES TEAM  ·  YOU SPEAK TO THE PROJECT LEAD

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Performance · Client Fit ● open
You're spending on ads but can't trust the data
Attribution is broken — or you suspect it is
You've outgrown basic campaign setups
You want outcomes, not vanity metrics
You need weekly optimisation, not monthly
You're ready to audit before you scale